Wedgwood
Creative Ideas Pitch

This beautiful creative ideas doc for a pitch was styled to look like a high-end print brochure to suit the classic Wedgwood brand. Each idea was to take users on the 'Discover, collect and share' journey. Collectors are a huge audience and we wanted to bring that idea of treasure discovered online.

With style histories and selectors, your collection online using Pinterest, competitions, my favourite idea was 'Discover your mark' – like Antiques roadshow – enter your accession number (which every authentic Wedgwood piece has), and discover its history and potential value. Of course, we pair suggestions with each interaction. Pity we didn't win this one because of scope... I had a lovely chat with the client about my Nana's Royal Dalton Country Roses tea set.